Real Results from Real Businesses

SEO Case Studies

See how we've helped Chinese businesses expand their reach in English-language markets through strategic SEO consulting.

Live ProjectEducationOngoing (3 months in)

How a Language School in China Grew from 0 to 1,500+ Weekly Impressions on Google

learnchineseinkunming.com

The Challenge

Kunming College of Eastern Language (KCEL) in Kunming had an outdated website with poor SEO fundamentals. Despite being one of the top Mandarin immersion schools in China, they were invisible on Google — losing potential international students to competitors with stronger online presence.

Our Approach

✓Full site rebuild with Next.js for performance and SEO: achieved 284 optimized pages
✓Bilingual keyword research targeting high-intent queries like 'learn Chinese in China' and 'Kunming language school'
✓Created structured content hubs: programs, accommodation, student life, and visa guides
✓Implemented technical SEO: structured data, hreflang for EN/ZH, dynamic sitemap, optimized Core Web Vitals
✓Ongoing data-driven optimization: weekly title/meta rewrites based on GSC query performance

Results

1,500+

Weekly Google impressions

7.3

Average search position

Weekly inquiry clicks

“Our website finally reflects the quality of our school. International students are finding us through Google for the first time.”

— School Director, Kunming College of Eastern Language

Live ProjectTravel & TourismOngoing (1 month in)

Building a Bilingual Travel Authority Site for Yunnan Province from Scratch

inyunnan.com

The Challenge

There was no comprehensive English-language travel resource for Yunnan, one of China's most popular tourist destinations. Travelers relied on fragmented blog posts and outdated guidebooks. The opportunity: build the definitive bilingual guide and capture organic search traffic.

Our Approach

✓Built a bilingual Astro site (EN/ZH) optimized for speed and SEO from day one
✓Created cornerstone content: visa guides (240-hour transit, visa-free 2026), city guides, and living guides
✓Structured content pipeline with editorial calendar targeting seasonal search demand
✓Implemented programmatic SEO for city and region pages with consistent internal linking
✓Progressive content expansion: launched with visa hub, expanding to accommodation and activities

Results

Weekly active users (month 1)

12+

Bilingual guide pages published

100%

Core Web Vitals pass rate

“This is a greenfield SEO project — building authority from zero in a niche with clear demand and weak competition.”

— Zenithos Project Team

E-Commerce6 months

From Invisible to Page 1: A Chinese E-Commerce Brand's SEO Transformation

The Challenge

A Shenzhen-based electronics brand had a professional English website but zero organic traffic from Google. Their product pages were invisible to search engines due to technical SEO issues and thin, machine-translated content.

Our Approach

✓Comprehensive technical audit: fixed crawling issues, broken canonical tags, and duplicate content across 200+ product pages
✓Bilingual keyword research targeting high-intent buyer terms in the US and UK markets
✓Rewrote 50 product descriptions with native English copy optimized for search intent
✓Built internal linking structure connecting product categories to informational blog content
✓Implemented structured data (Product, FAQ, Breadcrumb schema) across all pages

Results

651%

Increase in organic traffic

Keywords ranking on page 1

3.2x

Revenue from organic search

“We had given up on Google. Zenithos showed us that the problem was technical, not our products.”

— Marketing Director, Electronics Brand

B2B Manufacturing8 months

How a Chinese Manufacturer Tripled Their International Leads

The Challenge

A Guangzhou manufacturer of industrial components relied entirely on trade shows and Alibaba for overseas orders. Their corporate website existed but generated zero inbound inquiries from Google.

Our Approach

✓Created industry-specific landing pages targeting buyer keywords like 'custom [component] manufacturer' and 'OEM [component] supplier China'
✓Built a technical blog with engineering-focused content establishing thought leadership
✓Fixed critical Core Web Vitals issues: reduced LCP from 8.2s to 1.9s
✓Set up Google Business Profile and industry directory listings for local SEO signals
✓Implemented multilingual hreflang tags for EN/zh-CN content parity

Results

312%

Increase in organic traffic

Qualified leads per month (from 0)

47%

Reduction in cost per lead vs. trade shows

“For the first time, international buyers are finding us through Google instead of the other way around.”

— Export Manager, Industrial Components

Food & Beverage Import5 months

A Specialty Food Importer Captures Local Search Traffic

The Challenge

A Toronto-based importer of Chinese specialty foods had a bilingual website but was invisible in local search results. Customers searching for specific Chinese ingredients couldn't find them, defaulting to larger retailers.

Our Approach

✓Local SEO optimization: Google Business Profile, local citations, and geo-targeted landing pages
✓Content strategy: created bilingual product guides and recipe content targeting long-tail keywords
✓Technical fixes: mobile responsiveness, page speed optimization, structured data for products
✓Built backlink profile through partnerships with food bloggers and community organizations
✓Implemented review schema and encouraged Google Reviews from existing customers

Results

480%

Increase in local search visibility

156

Google Reviews (from 12)

2.1x

Monthly online orders

“Our Chinese customers find us in Chinese, and our Canadian customers find us in English. Both channels are growing.”

— Owner, Specialty Food Importer

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Results shown are based on representative client engagements. Individual results may vary based on industry, competition, and implementation timeline. Some details have been anonymized to protect client privacy.