25 Points Every Chinese Business Website Must Check
Free SEO Audit Checklist
Most Chinese-built websites have critical SEO issues that are invisible to the owners but obvious to Google. Use this checklist to find and fix yours.
25 checkpoints — completely free
Part 1Technical Foundation
6 items
- Site loads in under 3 seconds on mobile (test with PageSpeed Insights)
- All pages return HTTP 200 status (no broken links or 404 errors)
- SSL certificate installed and all pages load via HTTPS
- Mobile-responsive design (test with Google Mobile-Friendly Test)
- XML sitemap exists and is submitted to Google Search Console
- robots.txt file allows Googlebot to crawl important pages
Part 2On-Page SEO
6 items
- Every page has a unique, descriptive title tag (under 60 characters)
- Every page has a unique meta description (under 155 characters)
- H1 heading on every page matches the page topic
- Images have descriptive alt text in English (not Chinese filenames)
- URLs are clean and descriptive (not /page?id=123 or /p/45678)
- Internal links connect related pages with descriptive anchor text
Part 3Content Quality
5 items
- English content is written by a native speaker or professionally edited
- Each page targets a specific keyword or search intent
- Content is at least 300 words on service/product pages
- No duplicate content across pages
- Blog or resource section with at least 3 helpful articles
Part 4Local & International SEO
4 items
- Google Business Profile claimed (if serving local customers)
- hreflang tags set correctly for bilingual pages
- Contact page includes physical address and phone number
- NAP (Name, Address, Phone) consistent across all pages
Part 5Tracking & Measurement
4 items
- Google Analytics 4 installed and receiving data
- Google Search Console verified and monitored
- Conversion tracking set up for form submissions and inquiries
- Weekly review of Search Console performance data
How Did You Score?
Your SEO foundation is solid. Focus on content and backlinks for growth.
You have the basics, but missing items are likely costing you traffic.
Significant SEO gaps are preventing Google from ranking your site.
Your website is essentially invisible to Google. Immediate action needed.
Want a Professional SEO Audit?
This checklist covers the basics, but a professional audit goes deeper — analyzing your competitors, identifying keyword opportunities, and creating a prioritized action plan. We specialize in helping Chinese businesses rank on Google.
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